Alex developed a passion for health and wellness through his ski racing career. Although Alex participated in many sports including Rugby and Volleyball his true love was for downhill ski racing.  When an injury put a hold competing in downhill racing at the age of 14 Alex shifted his focus from competing to coaching with the Devils Elbow Ski Racing program. Alex obtained his level one coaching certificate and began shaping young athletes from house league skiers into competing on the traveling team around Ontario. 

Alex has a strong passion for constructing a health and wellness plan from the foundation up. Framing a journey from start to finish while analyzing the details to ensure a successful result. When Alex is not in the gym he enjoys golf, boating and construction renovation projects.